What you can expect

 

Having your SEO managed properly and intelligently, will save you hundreds and thousands of dollars. Our goal is to increase your leads, calls and sales through optimized
search analytics.

 

 

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Assessment

Situation analysis – Preliminary research to determine the nature and scope of your business and website.

Competitive analysis – By analysing your competitors’ search presence, we can understand the likelihood and timeframes required to achieve rankings, traffic and ROI.

Identify linkable assets – To discover the most popular content on your website, we observe external links and traffic data.

Relationship assessment – We learn how you’re connected in the business world and with your customers, in order to extract value and potential link partnerships.

On-site link analysis – Identify links on your current site that point to incorrect pages or expired content. Discover links which could be implemented better or online references and mentions that could be turned into links.


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Strategy

Information Architecture (IA) – In consultation with our Senior SEO Strategists, we’ll ensure your site’s navigation flows with optimum SEO efficiency.

Content strategy – We’ll liaise with your content specialist to ensure your content strategy supports your SEO objectives (drawing on linkable assets and relationships identified in the discovery phase)

Google Webmaster Tools – Set up the main channel of communication between Google and your website, so we can easily detect any known issues and correct problems directly with Google.

Internal & external linking – Instructions for fixing broken links and links pointing to the wrong pages. Also a general on-site link strategy. (We’ll provide consultation to help your developer with the implementation.)

URL to phrase matching – A matrix showing exactly which set of phrases to match with what URL.

Canonical setup – Ensures there are no ‘duplicate content’ issues.

Internationalisation (if required) – Detailed global URL recommendations (TLD / sub-domain / sub-folder), defining language in your code, using local on-site and off-site signals (e.g. currency, address, phone numbers, listings in local directory websites).


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Measurement

Reporting & tracking – Ensure you always have a clear picture of what’s working, and why. Includes traffic & ranking analysis.

Competitor tracking – Keep a close eye on what your competitors are up to, so you can stay a step ahead.

SEO-friendly marketing policies – We’ll proactively point out areas where you can contribute to your SEO by adjusting your daily marketing activities.

Risk assessment & monitoring – Understanding risks is essential to maintaining your search traffic in the long term. There are certain rules which search engines want webmasters to respect, and you can be penalised if you break them. Even if you didn’t know you were. We perform a risk assessment of the links currently pointing to your website, highlight any issues, and recommend preventative action where necessary. We also work with you to ensure your other online marketing campaigns don’t introduce any SEO-related risks.

Conversion Rate Optimization – Our #1 goal is to increase your leads, calls and sales by attracting laser targeted traffic that will convert into potential customers.


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Execution

SEO-friendly marketing policies – We’ll proactively point out areas where you can contribute to your SEO by adjusting your daily marketing activities.

Link building campaign – A custom-designed link building campaign to secure a steady flow of links for your domain. We create content that’s so good people will want to blog about it, and share it with their friends and colleagues. No link farms, no content farms, no article spinning, no black hat SEO, no grey hat SEO. Just 100% white hat SEO that steadily builds rankings, traffic, engagement and profits. And retains them over the long haul. So you don’t have to worry every time Google updates its ranking algorithms. This creative content also serves as a marketing device, social booster and brand enhancer.

Competitive analysis – By analysing your competitors’ search presence, we can understand the likelihood and time frames required to achieve rankings, traffic and ROI.

Local Maps Optimization – We will make sure your Google listing has a 100% Score by building up your website’s local signals as well as encouraging your clients to write a review on your Google places listing.